My First (And Hopefully Only) Complaint

OK--so I have one complaint so far about Mac stuff. The design of the products is so awesome, but don't always stay that way. The cords are cool--until you've wrapped them up a few times! My really nice-looking white power cord is all kinked up already, despite how careful I try to be when wrapping it around the power brick. Now, when I stretch the power cord across the room it looks like it just got out of bed!

This same thing happened to me with an iPod cable. Does anybody have any suggestions as to how to avoid kinking up your wires? This is really annoying me.